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Frat bro or backwoods Joe, a bro is a bro.
An unexpected group has fallen into the crosshairs of the Bass Pro Shops target audience.
Frat bro or backwoods Joe, a bro is a bro. Welcome to the Bass Bro Shops.
It's drip or drown, bro.
(some merchandise to release alongside the campaign)
Concept : Danny Facer
Copy: Danny Facer, Sydney Illum
Art: Sydney Christensen
Director: Morgan Capener
DP: Tyler Davies
Producer: Eli Wright
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